Build your online business
First of all, we welcome you with warm greetings.
We are really happy that you are looking forward to give your business an online presence :)
Let us tell you why do your small business needs to be online. Giving your business an online presence doesn't mean that you have a website with your business information, address, contact details. It also doesn't mean that you have to register with a famous classifieds website with your business information to let the inquirers know about your business. It really actually means that your shop is open 24X7 online for customers to place orders with you :)
In this electronic era, It means setting up a virtual version of your business, with a welcoming, informative website, a Facebook page and Twitter account. More people search online for the products and services they need as opposed to searching through a phone book. Ignoring this important potential marketing platform is akin to saying, "I don't need any new business." So, you got it now! Glad :) Let me further go a little further about the benefits you get with an online business model
The Internet never sleeps, and every portal you offer online gives your business a virtual 24-hour showroom. This allows potential customers to research your product or service after business hours, and in the privacy of their own home. If you sell products, an online store allows for 24-hour order placement to capture a sale as soon as a customer is interested, as opposed to waiting for your brick-and-mortar store to open, by which time the urge to buy may have passed.
At its core, "brand building" actually means building a potential customer's trust in your company or product. Providing an online presence not only gives a customer access to your product or service, but it also provides a way for the customer to "check out" your company. Online reviews, your interactions with other customers and the frequency and quality of your posts help to form a positive impression of your company in the potential customer's mind, making a future sale more likely.
The Internet encompasses a much larger area than the few miles local to your business' office or store. Your Web presence reaches out to everyone who passes by your virtual doorstep, which could include people from right next door or in another country. Depending on your specific industry and offerings, this could open up a much wider customer base than relying on face-to-face interactions would.
Some may consider reviews a double-edged sword of conducting business on the World Wide Web, as there will always be that possibility of a receiving a negative one, fairly or not. But if you run your business honestly and treat your customers well, these should be isolated incidents, outnumbered by the many raving reviews left by your satisfied customers. You can ask your buyers to provide feedback and ratings in Google places. Why not just ask them to write a testimonial in your business facebook page.
It's a well-known marketing fact that people like to buy but don't like to be sold. A well-written piece of copy for your products or services on your website allow buyers to make a more relaxed, informed decision to purchase, as opposed to feeling pressured by a possible pushy salesperson. Marketing your business is also easier and more far reaching, as the electronic format allows for a wider, more cost-effective distribution as opposed to traditional marketing, which usually included printing and mailing costs. Now, you have got so many reasons to build your small business online.